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Jewellery Trends for 2010 2011

2010 - 2011 High End Designer Costume

Jewelry Trend Forecast

Author: Candace Daugherty
Whether you are a collector, a fashionista or a specialty shop retailer, knowing what fashion jewelry trends are current and coming is vital and then being able to duplicate the trend at a fraction of the designer or retail pieces is essential. After much market research and trend-spotting, I have compiled a list of the jewelry trends for 2010 and into 2011. In summary;

There is no such thing as "not enough" and "more more-ness" is absolutely desirable. Decadently embellished pieces having drama and making a major statement will be the showstoppers everyone is looking to own. Also massive metal pieces such as the giant curb link necklace pieces designed by Kenneth J. Lane and others and which are very expensive.

2010 - 2011

Antique, Vintage, Retro & New Combinations – everyone loves the look of antique, vintage and retro jewelry and now the latest trend is to thoughtfully mix these with new and creative pieces for a unique one of a kind look. Jewelry designers such as Elizabeth Locke and Roberto Coin are beautifully infusing their new concepts and marrying them to antique and vintage looks and the resulting designs are perfection.

Dramatic, unique and unusual necklaces – unlike in the past when the massive brooches and pins were the key element in one's personal adornment… it is now the necklace. Necklaces that fill a neckline such as the popular bib style, or the long multi-chain with or without a pendant such as some of the designs by Chopard can include rhinestone crosses, circles, skulls and skeleton keys. Also multi media pieces that appear to be one-of-a kind create that ever popular "artist -bohemian" look and each having matching earrings to complete the statement is what drama and unique are all about.

Ornamented & Bold Bracelets– this trend has been hot for a while since Louis Vuitton made a major statement with his embellished cuff designs. Also wonderful dyed leather cuffs reminiscent of "surfer chic" with ornamentation are making their appearance. Massive lucite confetti bangles like the old 50's – 60's versions, and metal cuffs with charms, studs and crystals are all bigger than ever.

Eclectic Natural Ethnic and Tribal Looks – ethnic and regional designs are always hot and this year is no exception. Taking from the Native American or African use of natural stones including turquoise, agates, onyx, opaque and semi precious stones in rock candy colors and like the high end designs of Oscar Heyman and Katy Briscoe. Gorgeous pale angelskin coral and the most important one yet is precious and rare red coral whether used in their raw form or carved are not to be missed. All of this incorporated into original nature inspired designs create an "earth mother" appeal.

Crystal, Rhinestone & Venetian Art Glass– this look is eternal as it duplicates the look of fine diamonds at a mere fraction of the cost. Grey and black are new this year and H. Stern's "Cobblestone" collection and jewelry designer Jane Taylor's use of beautifully colored sets in interesting color combinations in dangle earrings, bracelets and necklaces are making any jewelry maven wanting these tasty morsels. The combination of Venetian and Murano colorful lamp-work art-glass beads and hand-blown glass make for a fabulous combination of light reflecting beauty.

Black, Grey and Neutrals – this is a major trend in not only women's but men's jewelry. It can be glass, metal, crystals, lucite, pearls, leather or anodized stainless steel. All of these materials when used deliberately create a very sophisticated statement. Another less available but super hot trend is the use of rough cut and off color diamonds, such as Rio Tinto's grey diamond "Silver Mist Collection". Also coming from Italy (and who knows fashion and trends better than the Italians) is Chocolate Gold and is being used extensively in the collections of Italian jewelry designers de Grisogono, Licia Mattioli and Gruosi. Chocolate gold is beautiful with any skin tone and the true jewelry lover with discerning taste will fall in love with it.

2010 – 2011 Color predictions- the color stories for 2010 and moving into 2011 are muted tones: pale grey blues, faded creams and taupe, soft violets, washed out ochre, and then combined with more saturated colors such as yellow, violet, purple, red and cerulean blue. These colors are one step away from the jewel-tones and pastels in the past and are more unique and make for great combinations. Elizabeth Gage, Tom Munsteiner and Paloma Picasso use many of these color stories in their highly desirable jewelry pieces which can sell for $1000's.

Faux & Real Pearls – Pearls are pure classicism. For centuries they have been highly desired for their unique one of a kind nature. However in 2010-2011, pearls are not your mom's string of 8mm pearls anymore. Pearls whether real or faux are coming in massive rounds, teardrops or biwa shapes and are showing up everywhere. Even Cartier has revived their classic styling in more eye catching pearl in combination with diamonds designs. Pearls can be at the end of a long neck chain, incorporated into a massive heavy metal multi chain bib necklace, on top of a ring, dangling from ears or clustered as charms around the wrist. They are still feminine but with a "warrior princess" edge.

Over-The-Top Rings - whether faux or real the more one can put on a finger the better and the idea is to "catch the eye". Clusters of crystals, pearls, charms, Lucite beads, reflecting a style referred to as "French Salon Chic". Flashing an unbelievable ring while having cocktails and conversation is the ultimate "tease" and everyone will be envious.

Enormous Hoops and Chandelier Earrings – The hoop earrings is extremely versatile and this trend is still very strong. The bigger… longer… and glitzier the better. Earring Hoops that are 2" – 4" long and have rhinestones or diamonds on the outside and inside are right on trend. Jewelry designers Patricia Locke and Ramona Singer are creating new and exciting hoop earring designs. Now for a more elegant look, chandelier earrings are perfect. Bulgari, and others are giving their spin on this classic earring design. In 2010, earrings with intense color palettes such as hot pinks, reds, greens and yellows create a striking contrast that will give any fashion look a touch of glamour.

Green Eco Aware Movement –thank God this movement finally made it to the over-indulgent world of jewelry. More and more designers such as Mari & Lani Davis, Alex and Ani, and Tamra Gentry just to name a few are concerned with" recycle and reuse" philosophies in their designs. Whether it is recycling auto paint, plastic milk cartons, used newspapers, or just plain trash… interesting and exciting jewelry is literally popping up everywhere!!.

If you would like to know more please contact SHINE WHOLESALE JEWELLERY

http://www.shine-jewellery.com/

info@shine-jewellery.com

Article Source: http://www.articlesbase.com/jewelry-articles/2010-2011-high-end-designer-costume-jewelry-trend-forecast-2534879.html

About the Author
Candace Daugherty Owner of VBMShops, your online source for Antique, Vintage and New Fine and Costume Jewelry

Shine Wholesale Jewellery

4 STEPS TO SUCCESSFUL PRIZE DRAWS FOR YOUR SALON OR SPA

USE YOUR SHINE PRODUCTS TO DO A DRAW IN YOUR SHOP, OR LET EACH OF YOUR STYLISTS HAVE A DRAW AT THEIR STATIONS TO START A DATA BASE WITH EMAILS AND PHONE NUMBERS!~

pretty draw box, cut a hole in the top

make up some draw tickets

4 Steps to Successful Prize Draws for Your Spa or Salon

There are many diverse ways to market your day spa, salon, massage practice, medical spa or beauty salon, each influential to your success.

One of these being prize drawings. Not only does having a prize draw bring mindfulness to you and your spa/ salon products, treatments and services, but also brings you more leads.

Step 1 – Choosing the Draw Location (other businesses)

Have each of your stylists create their own draw box at their stations, encourage their clients to refer 3 of their friends on a card that they think may like to win!~

Work with other businesses to get started, you will need to first determine where you will place your draw box. Make a list of a few local businesses that your target customers visit. When you approach the business owner, be sure they know “what’s in it for them” W.I.I.F.M.

Offer their customers a chance to not only win something FREE from you, but also from the place of business you will have your box located in (you will be buying this, of course). You should also put up flyers advertising the drawing, and let the business owner you approach know this. You’ll be doing joint advertising and this will come off favourably with the local business owner.

Step 2 – Creating the Prize Box

Once you have the place and particulars in order, the next step is to make or buy the draw box. You can easily create a draw box by cutting a slot out in the top of a regular box then printing a flyer off explaining what the draw is for and tape it on the side. (I’d side with purchasing one… just looks more professional) Entry slips can also be easily created within Microsoft Word. Be sure to include and ask for their name, address, phone number and email address, so you can market to them with email and direct mail on a on-going basis.

The key here is to do effective and continues spa marketing, salon marketing, beauty salon marketing and massage marketing.

Step 3 – Setting Up the Prize Draw

Now you are all set to have your contest. Set the box up in an area both you and the business owner have decided on. Don’t forget to set out your spa/ salon business cards and pens (preferably pens with your logo on them). Check the box several times a week to make sure everything is still in order. The contest should last no longer than 6 weeks, so that no one forgets they entered when you follow up later.
Step 4 – The Spa Marketing & Salon Marketing Follow Ups

The real work comes after the drawing when you follow up with all the names you have collected. Use outlook or any other computer program to keep all of your new information!~ Since you have phone numbers, you can call them offering free treatments, services or product samples.




* Make sure you introduce yourself as the spa/ salon owner or director and point out they entered the drawing you held at the local business.

* If you are not ready to talk with them on the phone, you can email them a spa promotion or treatment discount first a voucher toward beauty services the list goes on…, and then follow up a week later. ***** FOLLOW UP IS CRUCIAL *****

Each of your stylists should look at her or his career as their own business, the more they build their business the more they build your business, be supportive, creative and keep it fun with a healthy dose of competition between stylists!~

A prize draw is an excellent way to meet and obtain new clients, but there are numerous more ways to do spa marketing & salon marketing and build a loyal following of clients…

Top 10 reasons Why You Should Carry SHINE in your Spa or Hair Salon!~

#1 - every woman loves bling!~

#2 - You pick out what your clients would like so your line is exclusive to your clients

# 3 - the woman wear the jewellery out and about and they will get complimented on it!~ In turn they will say where they got it and talk about your shop!~

#4 - Shine is ever changing so your clients will see new items each time they come to visit!~

#5 - Free advertisting for your shop!~ Send out a "New Arrival Email " to your clients each time you get new jewels, get them excited to come back soon!~ Or just pop in for a visit and see what is new generate excitement in your shop!~

# 6 - It makes your shop look good!~ After the client gets their service done, encourage them to check out your " jewelry bar" we are sure they will find something they will love!~

#7 Your shop will stand out from the others seeing as you carry your own unique line of jewellery!~ For your clients!~

#8 Use your staff and yourself to advertise your business, when you are out and about wear a "statment peice" and you will be suprised at how many compliments you will get, then at that time hand out your card!~

#9 - Use it for your social media, facebook about it..... jewellery of the day, tweet about it, put up pictures of new arrivals!~ Let your stylists do a draw for a peice to get a bigger data base for themselves.... there is tons to do with jewellery!~

#10 - PROMOTE ~ PROMOTE~ PROMOTE just another great service you provide!~ Our jewellery is inexpensive enough to add on to their already great service from your shop!~